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Summer Buyers Are Flocking to Monmouth County
What Homebuyers Want and How Sellers Can Stand Out

A Conversation with Doreen DeMarco of Berkshire Hathaway HomeServices Fox & Roach
The real estate market in Monmouth County is heating up! Towns like Holmdel, Colts Neck, Middletown, Red Bank, Rumson, and Atlantic Highlands continue to attract discerning buyers drawn by the region’s distinctive blend of suburban charm and coastal living. Beyond its natural beauty, including the renowned Monmouth County Park System, acclaimed golf courses, and iconic destinations like Bell Works and the highly anticipated Netflix campus, the area offers seamless accessibility to New York City.
Understanding the buyer’s mindset is essential to positioning your home for a swift and successful sale. After all, buyers aren’t simply purchasing a house, they’re investing in a neighborhood, embracing a lifestyle, and setting the stage for a lifetime of cherished family memories.
Why Monmouth County Continues to Attract Summer Buyers

Today’s Monmouth County buyers are looking for homes that support everyday comfort, flexible living, and a strong sense of place.
Who Is Moving to Monmouth County?
- New York City commuters seeking more space with a manageable commute to Manhattan via NJ train and bus service, ferries, or by car.
- City dwellers who desire a chill suburban vibe close to the Jersey shore.
- Families who are drawn to Monmouth County’s top-rated school systems.
How Can Sellers Stand Out in a Competitive Market?
Today’s buyers are focused on how a home fits their families, personalities, and lifestyles. My team of experts will help prep your home for sale, from painting and repairs to packing, purging, donating, decluttering, and deep cleaning. Your home will shine in its best light, and you will be able to relax and spend more quality time with family and friends. Less stress will enable you to embrace and focus on moving on to the next chapter of your lives.
Staging That Helps Buyers Envision the Lifestyle
Thoughtful staging can make all the difference:
- Place colorful potted plants or a cozy bench on the front porch to help buyers envision a friendly, suburban lifestyle.
- Pools, patios, outdoor kitchens, and beautiful landscaping entice potential buyers with dreams of hosting barbecues and outdoor gatherings. Make sure your pool is sparkling, and that all water features are activated during showings.
- Stage home offices and bonus rooms to highlight their multi-purpose use.
- Show how your home’s layout optimizes the flow of typical routines such as school mornings, after-school activities, and summer gatherings.
- Organize entryways and mudrooms with hooks for backpacks and baskets for gear.
- Primary bedrooms should feel calm and uncluttered; children’s rooms should balance personality with order.

Thoughtful preparation can help buyers connect a home’s layout, rooms, and details with the way they want to live.
Local Monmouth County Knowledge Is a Marketing Advantage
Living here is truly a privilege and one I never take for granted. Moving is one of life’s most significant transitions, even under the most favorable circumstances. As a Holmdel resident of over 40 years, I bring a depth of local knowledge and genuine passion for this region that few realtors can match. From charming vineyards and working farms to vibrant restaurants and premier shopping, my intimate understanding of Monmouth and Ocean Counties gives your home an unparalleled marketing advantage. We are so much more than 60 miles of breathtaking shoreline—we are a way of life. And I would love nothing more than to share that story with the world.
Frequently Asked Questions for Monmouth County Home Sellers
Why are summer buyers interested in Monmouth County?
Buyers are drawn to Monmouth County for its blend of suburban charm, coastal living, natural beauty, acclaimed golf courses, iconic destinations, and accessibility to New York City.
Who is moving to Monmouth County?
Monmouth County continues to attract New York City commuters seeking more space, city dwellers looking for a suburban lifestyle close to the Jersey shore, and families drawn to the area’s top-rated school systems.
What are buyers looking for in a Monmouth County home?
Today’s buyers are focused on how a home fits their families, personalities, and lifestyles. They are looking for homes that support daily routines, family life, entertaining, work-from-home needs, and outdoor living.
How can sellers make their homes stand out?
Sellers can stand out by preparing their homes thoughtfully before listing. Painting, repairs, packing, purging, donating, decluttering, deep cleaning, and staging can help a home shine in its best light.
Why does local knowledge matter when selling a home?
Local knowledge helps position a home within the larger story of the community. In Monmouth and Ocean Counties, that includes the lifestyle, neighborhoods, restaurants, shopping, farms, vineyards, shoreline, and everyday experiences that buyers are investing in.

For sellers, presenting a home is also about presenting the surrounding lifestyle, from daily routines to the long-term appeal of the community.
Planning a Move in Monmouth County?
For advice on your move contact Doreen at:
Berkshire Hathaway HomeServices Fox & Roach
Doreen DeMarco
732.241.5015
doreen.demarco@foxroach.com
963 Holmdel Rd., Holmdel, NJ 0773

