Find that special someone

FLIPME is an innovative new dating service that involves passing a card with a catchy pick-up line to someone who catches your eye in person, then allowing the connection to kindle online.

“We’re the ‘flip side’ of online dating,” says Brielle native Rachel DeAlto, co-founder of Wall-based FLIPME (866-543-4245, www.flipme.com), an innovative new dating service that involves passing a card with a catchy pick-up line to someone who catches your eye in person, then allowing the connection to kindle online.

Here’s how it works: Each FlipMe card pack ($24.99 each; includes a three-month membership) contains 30 business card-size dating cards available in a variety of creative categories based on the types of pick-up lines they feature, such as “Ice Breakers” or “Sweet Somethings.” No personal information is printed on the card; instead, each card includes the private online ID code of the member and a unique card ID.

If the person who receives the card is interested, he or she can log on to www.fl ipme.com, enter the ID codes and contact the “flipper” free via the web. The two parties can then decide if they’d like to arrange a date. “Unlike traditional online dating, we give real attraction a chance to happen fi rst,” says DeAlto, who runs the business with her husband, John.

Launched in July, the service now has 4,000 members and offers iPod and Blackberry applications. Says member Jessica Thompson, 32, of Middletown: “I find the cards help take the pressure off trying to meet someone.”