Shutter Specialists

This family business is committed to making every home look good, one window at a time

Jim Rooney never planned on working with window treatments. A 23-year veteran of Levi Strauss & Co., he was more accustomed to outfitting people than businesses. Yet today he and his wife, Beth, own Monmouth Beach Plantation Shutters and Blinds. Together they install shades and plantation shutters (their specialty, the kind with movable slats) up and down the eastern Seaboard, from Long Island to Miami. Rooney recently sat down to talk shop with Monmouth Health & Life:

How did you get started in the window treatment business?

My family and I spent two years in Georgia, where traditional white wood plantation shutters are very popular. We fell in love with their resilience and simple elegance. After we returned to Monmouth Beach, Beth wanted those shutters in our home. But local companies either didn’t know what they were or offered expensive plastic knockoffs. So we hooked up with an Atlanta-based manufacturer, who ended up teaching us the business basics. We launched in 2000, and now we install 1,800 square feet of plantation shutters per month.

What other products do you offer?

Blinds in every imaginable color, a variety of shades—from pleated fabric to those made with environmentally friendly bamboo—and the entire product line 
of Hunter Douglas, with whom we’re proud to partner. Recently we added Hüper Optik window tinting to the mix.

What sets you apart from the competition?

The quality and affordability of our products, as well as our personal customer service. We bring the showroom to our clients, which keeps overhead low. Beth is the sole point of contact on every job, and I do all the installations. Word of mouth is still how we get most new business.

Sounds like a true family operation.

Absolutely! Our 23-year-old daughter, Jamie, just graduated from Iona College, where her sister, Mary-Katherine, is a junior. I’d love for them to take over one day, but first they need to gain some real-world experience by working elsewhere.

What do you like best about your work?

Windows are like individuals: no two are ever the same. Each new project is 
a challenge, but seeing the satisfaction in our customers’ faces when they realize how our treatments have transformed their homes is what keeps us going.

How do you support your community?

We installed blinds in the Monmouth Beach library and cultural center and donated 
all the parish center blinds at Church of the Precious Blood. Our community was severely affected by Hurricane Sandy, so we’re also providing free estimates and replacing damaged shutters. This is our home. –Francesca Moisin

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