The Art of Beer
As the saying (kind of) goes: “Beauty is in the eye of the beerholder.” And these artful cans are more beautiful than most.
Clockwise, from left: Oskar Blues Brewery’s “Old Chub,” Scottish strong ale; Stillwater Artisanal’s “Classique,” postmodern American industrial lager; Hudson Valley Brewery’s “Sky Thing,” American Double/Imperial IPA; Hopworks Urban Brewery’s “Abominable Winter Ale,” American IPA; Nickel Brook’s “Naughty Neighbour,” American Pale Ale; Against the Grain Brewery’s “35K,” milk stout.
A label that is artful appears more ‘artisanal’ at first glance. People collect unique bottles and cans; they display them, make lamps and candles out of them—they even sell them empty on eBay! Who doesn’t enjoy marveling at a fun piece of artwork? These unique cans appear to be of better value so people gravitate toward them.” —Anne Press, manager, Englewood Wine Merchants, Englewood