The Faces of Oberg & Lindquist

671 Broadway, Westwood, NJ 07675 | 201.664.1300 | www.obergandlindquist.com

The family-owned home appliance business, Oberg & Lindquist, has been family-friendly—and pet-friendly—for over 70 years! Debra Oberg, president, has dedicated her life to carrying on her family’s legacy. Growing up in the business, she started selling appliances at the age of 13 under her father’s guidance, learning the importance of building relationships with customers. Under her leadership, Oberg & Lindquist has thrived for three generations, a rarity in the small business landscape. Oberg attributes the company’s continued success to exceptional customer service and the trust her community places in the family-owned business. With a commitment to preserving this legacy, she has made strategic investments, such as enlarging the showroom, increasing inventory, expanding delivery capabilities, and strengthening her workforce.

Looking toward the future, Oberg envisions building state-of-the-art showrooms to enhance the customer experience. Her advice to fellow small business owners is clear: “Reputation, reputation, reputation—hold on to it tightly, protect it every minute while serving your community. It’s everything. Never compromise your standards and stay grateful for your ‘family’ team and loyal customers.”